There’s nothing more fun than being creative.
Everyone has a little creativity in them. Right? My particular outlet is to take multiple clips of video, sit at my computer or on my iPhone and edit something together that sells emotion. You can check out my Vimeo page here. Don’t be intimidated by video. It’s fun, rewarding and can be profitable for you as it is for myself and the people I take on as clients. Think about how to market your brand with video in 2016.
Okay, let’s reset the question at hand. Are you incorporating video marketing for your personal brand or small business? If you’re not doing it now, better get on the video marketing train before it completely leaves the station.
Gary Vaynerchuk, CEO of VaynerMedia and one of the most engaging social media marketers out there says, “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.“
Think about it…
What is it that we all do when we wake up in the morning? We check our phone, right? I know I do, I’m not necessarily proud of it. Not that it’s a bad thing, but it just sucks
me all of us in and next thing we know, 20 minutes later we’re still scrolling Facebook.
What engages people both young and old when we are on our phones? Video does. According to Vaynerchuk, if you’re not producing video on some type of platform, your audience will dwindle. But don’t fret. A well produced, short video can be more powerful in getting your brand’s message out there than any text or pictures can muster.
So get on your social media, think about how you can incorporate video with Instagram, Twitter, and Facebook. With just a little bit of effort and creativity you’ll be setting yourself up to grab the attention of myself and others, right when we get out of bed. And you can take that to the bank.
The art of repurposing content is where video wins!
Here’s a quick example of how one can incorporate video into a personal brand. My favorite client that I produce video for (obviously) is my professional makeup artist/beauty blogger wife, Jennifer. She gets why video is important and it can be seen here.
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Here’s why this video incorporation works for her.
- It’s short. Make sure your videos are quick. Unless it’s a completely compelling story, no one will sit and watch your 5 minute video, not even your parents.
- The human element is at play. You see her (and me) goofing off, smiling and having fun while she works with her photographer.
- It allows her fans, followers or casual readers to get a “Behind the Scenes” look at her life. We’ve talked about starting a regular video series called, “Behind the Makeup”. This photoshoot and video gave us that idea.
- Check this out. With short video clips like this, the content can be repurposed into multiple formats or platforms.
- A 15 second clip for Instagram, or
- A 30 second clip for Twitter, and
- Uploading to YouTube and natively to Facebook (No YouTube links to Facebook, make it a video that will autoplay on the platform. Why? YouTube is owned by Google. In no way shape or form is Facebook going to organically promote a linked YouTube clip.) But there’s more…
- Jennifer has already written a blog post about her experience, here.
- And, ahem…I’m also writing a blog post about it that you’re reading right now.
- Then, with the unique Pinterest plugin through the Google Chrome browser, she can link the video directly to the Pinterest board of her choosing. Not many people know about this.
- And finally, she Snapchatted her entire experience. I’d link that too, but it’s already gone. (Snapchat stories go bye-bye after 24 hours.)
- The benefit of all of these steps in social shares? You get to use the same content for all platforms which help increase your reach and potential for other companies or individuals to share your content.
- The bonus part of using the same content is that you do not have to sit and rack your brain trying to come up with a new topic to write about.
What you need to do now.
So don’t wait, don’t hesitate. Safe to say everyone has a smartphone of some kind or model and that smartphone can easily record quality video for your brand in a matter of moments. Learn the right ways to upload your story on multiple platforms and set yourself up for success in 2016!
Uploading video to Facebook? Make sure you upload in HD. Chances are, your settings are not right. But don’t worry about it, I’ve got a blog post that walks you through how to do it in 4 easy steps.
Photographs, especially ones that are well lit and professionally taken are imperative to help capture the look for bloggers like Jennifer. Lucky for her, one of her girlfriends (Abbey of DylanBluePhotography) is one of the best photographers in and around Athens, Georgia.
The author of this article is Scott Duvall. Scott specializes in video marketing through the use of iPhones and GoPros. If this is something you have been interested in, but just don’t know where to start, feel free to reach out. Email is the best way to get in touch.